Introduction
Is your once-hit video content not getting enough response nowadays? This might make you feel like all your hard work is not enough. But that’s not true. If you know how to repurpose video content, your growth will increase again. According to Forbes, repurposing video content can add significant value in video marketing.
Many content creators and YouTubers face such downgrades during their creative journey. Lack of new ideas or being unable to maintain consistent activity, and facing challenges to repurpose video content are common. Today, we will guide you on how you can repurpose video content and overcome the hibernation period.
Using AI tools can help you in this mission. An AI-powered tool like PixiAI can edit images and generate hyper-realistic motion videos, which play a pivotal role in the repurposing process. Besides, it simplifies the creative process with intuitive features like AI Interior Design, creating stunning interior and architectural designs.
What Does Repurposing Video Content Mean?
Repurposing video content is an old strategic task for video content marketing and branding. Simply put, repurposing video content means adapting to new ideas or concepts, or including them and bringing a little change to your existing video content.
Sometimes this can be done for a relevant new trend, concept, or with a new idea, or for other platforms. So why is it essential to repurpose your video content? Let me explain it easily for you in three points
Wider Audience Reach: You can attract different user demographics from different platforms. Additionally, you can connect with more audiences who missed your content.
Catering to Diverse Content Preferences: You can blend your video content easily with a variety of choices. Some prefer short videos, some like audio, and some people love to see GIFs. Repurposing meets these needs and increases audience engagement. It is always wise to go with the flow.
Efficient Amplification: As I have mentioned before, the more you reach out to audiences from various platforms, the more it extends the lifespan of the content. Moreover, repurposing a video can save both your time and money that might have been required for new content.
Difference Between Repurposing, Reposting, and Cross-Posting Video Content
You can consider all three repurposing styles as different touch-up formats to carry the makeover to sustain it for a long time. Here, I am showing you a clearer discussion on each :
Repurposing
Goal: Reach new audiences or match different content styles.
Editing Required: Yes – often involves editing for format, tone, or length.
Platform Strategy: Contents are usually tailored per platform or audience. For example, turning a YouTube video into a short Instagram Reel means you are repurposing a video for another platform.
Reposting
Goal: Boost visibility or engagement on older content.
Editing Required: No or minimal – usually shared as-is.
Platform Strategy: Reusing the same content on the same platform. You can consider re-uploading an older TikTok video on TikTok as an example.
Cross-Posting
Goal: Maximize reach by using multiple distribution channels.Editing Required: Sometimes, your content needs to be adjusted for the aspect ratio or captions.
Platform Strategy: Contents are usually uploaded in different platforms, same content. In this case, if you post the same video on YouTube Shorts, TikTok, and Instagram,
For a better understanding, you can also read this.
How To Repurpose Video Content
In this section, I will help you gain a broad overview and step-by-step planning and procedures before repurposing your video content. To repurpose YouTube videos, we will first focus on which one will be suitable, how to identify the perfect content, and all about goal setting.
Let’s start with how to understand and pick high-performing video content for repurposing
Understanding Your Video Content
We need a foolproof and efficient blueprint for the task. A random video may not perform well or may face backlash if you don’t choose suitable content. But if a content, which performed well in the past that also tunes well with any new hot topic, that can be a game changer.
But as we know, analyzing takes time and lots of effort, often comes with confusion. Platform-based tools can reduce this burden significantly off your shoulders.
Here are a few tool suggestions for popular platforms that can help:
YouTube Analytics: This tool will show you viewers’ watch time, retention rates, and click-through rates of your channel and for certain videos. You will be able to detect easily the effect after repurposing your content or which part you need to change.
Instagram Insights: Its built-in features offer insights about how engaging your content is. You can easily see stats like shares, saves, and comments that will provide significant indications.
Vidooly / TubeBuddy: With this tool, you will get an in-depth performance report, live tracking, and optimization benefits.
TikTok Analytics: For a primary overview of TikTok videos, using this tool lets you see which videos spike in views, completions, and interaction.
Image credit
Do not forget that different media and platforms have their own algorithms, styles, and audience bases. Utilizing different tools can show you useful insights. On top of that, it will help you to decide what exactly to do for a certain platform-based audience.
Identifying High-Performing Videos for Repurposing
According to experts, repurposing efforts on videos that have already demonstrated success is a smart strategy. A few key metrics can lead you to make the best decision if you see it in open eyes. I will suggest checking the points before making your choice:
High Engagement Rates: If your video gained a large amount of likes, comments, shares, and saves, then the content resonated strongly with your audience. This suggests that a related or adapted new version is also likely to be well-received. Recent data shows that 31% of marketers agreed that repurposed video content enhanced engagement.
Strong Watch Time and Audience Retention: Check which video has a high average view duration and consistent audience retention. Rich engagement suggests that the content is valuable and engaging. Using key segments from these videos can be another excellent move to win the game.
Relevance and Evergreen Potential: Videos covering related topics have a longer shelf life and are ideal for repurposing. Such content can be transformed into various formats for sustained impact.
Set Your Goals
The wise man says, the outcome of your job depends on what you wish. Think first why you are refining your content. This may be for sales, traffic improvement or awareness. A clear goal will lead to following the proper method and way of presentation. This is crucial to determine what aspect you want to show or the message your viewers will receive.
How To Choose Videos For Repurposing?
Check for High Performance
Viral content with high reactions, views, and shares will automatically route traffic to your repurposed video content. Start with top-performing videos; it’s better to run A/B testing.
Evergreen contents
Some content is evergreen, like how tos, tips, explanations, and educational videos. Picking relevant ones from these categories will be a safe way to follow.
Identify value-packed moments
Choose memorable quotes, a soundtrack, or a dialogue to repurpose video content. Adding an explanation will hook your viewers.
Content that solves a problem
If your content holds the potential to solve a problem or is related to a daily incident, a huge number of people will always relate to it, which will lead to high engagement and positive feedback
10 Ways To Repurpose Video Content
Is your mind humming with any of your beloved videos? And if you are confused about how to repurpose video content, then here are the top 10 creative ways to do the job. These methods are well-experimented and tend to maximize positive reactions. Let’s dig in
1. Turn Long Videos into Short Clips
Cut your long-form videos into a few short clips for popular platforms (TikTok, Instagram Reels, and YouTube Shorts). Optimize them for different formats (reels, shorts, Facebook Stories, and Twitter). Highlighting the key aspects, for example, funny moments or a tease, can drive more traffic to the main video.
2. Create Quote Graphics
You can also make funny or humorous GIFs to focus on a single quote to repurpose your video. Besides, you can add them to the relevant one as a reaction. This will boost your engagement. Here is a demo for you:
3. Convert Videos into Blog Posts
Convert your videos into blog posts and share them on popular blogging platforms like Medium. Thinking how? Extract the video script and turn the content into a detailed article. This will improve SEO and attract search traffic to your main content.
4. Design Infographics:
Pull key statistics, quotes, or processes explained in your video. Turn them into visually appealing infographics or quote graphics for social media, blog posts, or presentations. Remember, people prefer content which are easily digestible and shareable.
5. Use Clips in Email Newsletters
Attaching short, engaging video snippets to your emails can be a wonderful approach to repurpose video content. It will work like email marketing to boost click-through and engagement.
6. Design Infographics from Explainers
Educational or data-heavy content platforms like Pinterest or LinkedIn can be your secret weapon to attract a potential fan base. You can create new infographics and image series using a part of your video. This initiative will benefit your to promote your repurposed video contents.
7. Break It Down Into a Tweet Thread or LinkedIn Post Series
In recent days, Twitter series posts have better reach if your content can provide value. We all have seen people turning their favorite memes or pop images into Ghibli format.
If you are confused about how to repurpose video content for Twitter, you can follow this trend. Make a series of posts and share carousels in a thread, offering value in text format.
8. Create Slide Decks or Presentations
If your video is a presentation or explanation of a concept, it has a high potential to be infographic content. You can use some parts of your video to create slides and presentations and share them on platforms like SlideShare or Slidedeck. Here is a demo:
For example, some people use the reference of “Big Bang Theory” clips to explain scientific theories. It is a good way to repurpose YouTube videos and gain attention.
9. Create a Trailer or Teaser Video
Have you seen some fan-made trailers or teasers that feel like real ones? Social media is all about hype, you should take advantage of it. You can make short teaser videos of your viral video. Dramatic teasers or mimicking popular movies or series will also drive more traffic if you want to repurpose YouTube videos.
10. Compile into a Video Series or eBook
Create a group of related videos and turn them into a branded series. You can also make eBooks and tutorials for your fans
Tips For Successful Repurposing
Maintain Original Quality: Be careful during the process to repurpose video content. Try to keep the rhythm as same as before without losing its core theme. It is wise to upscale your video to increase the quality.
Choose High-Performing Content: High-performing content is a wizard’s broom to fly. It helps in two ways- it has all the elements to impress viewers, and you can re-identify yourself. So, choosing among popular videos is always the best shot.
Understand Platform Requirements: If you want to repurpose a video for Facebook, you need to follow their guidelines and requirements to get the most out of it. Every platform focuses on certain policies and marketing styles. Refurbish your content and optimize to provide value for the platform and the community.
Optimize for SEO: Keep hooking keywords or quotes that will trigger your audience and gain support. This will also make your content shine among others. Additionally, search engines will suggest your content as a positive value-driven resource.
Update Content Regularly: Refresh and remove misleading information and unnecessary parts in your video. It will help to maintain its elegance and keep the quality intact.
Don’t Just Rehash: Your repurposed content shouldn’t simply be a carbon copy. Look for opportunities to add extra value. Look for where you can add additional context, or offer a different perspective. incorporate platform-specific features like polls or questions, or update information if necessary.
Strategic Timing: Avoid overwhelming your audiences. Too much content at once may destruct and show a negative sign. Consider the optimal posting times and frequencies for each platform when scheduling.
Calls to Action: Just like your original videos, include clear and compelling calls to action for a clear message to the viewers. This will help them to understand it better.
Conclusion
Overall, Repurposing video content saves your time and effort. You need to learn to identify the right video content and choose the high-performing one before the editing process. If you can repurpose your video with a suitable format and new ideas, your repurposed video will easily boost engagement.
FAQ
How do I recycle video content?
You can recycle video content by changing its format, pieces of information, and style. You can also make multiple short clips or ads, GIFs, and convert them into blog posts.
Can I repurpose YouTube videos?
Sure! You can repurpose your own YouTube videos. For example, you can create multiple versions of them to optimize for different social media and platforms.
What is a short-form video?
Short form video usually refers to any short video format (informative, ads or entertainment) that mostly focus only a single idea/theme.
How Do You Repurpose A Viral Video?
The easiest way to repurpose a viral video is making GIF or meme for any trendy topic. Sometimes its better to share again and edit some new angle to make it more relatable. Other popular and effective ways are- promoting any significant quote, translating in other languages, create short highlights or posts on the video topics.
Is It OK To Repurpose Content?
It’s completely ok to repurpose your video content. Eventually, new viewers can trust you as a quality creator when they see you as an old player.
Can Old Videos Be Recycled?
Recycling old videos is a valuable strategy to save time and rebrand your content. You can follow these steps to re-life your old videos-
a. Update them with new information
b. Re-edit them in shorter videos
c. Transcribe the audio for blog posts
d. Adjust with a new related video